Fulfillment by Amazon (FBA) is a very important service of Amazon. It can efficiently, quickly and easily help cross-border e-commerce sellers regardless of size to do logistics management in the local market. Ranking, and the services provided by FBA are not limited to the products sold by Amazon. Sellers can also use FBA's logistics services on their own e-commerce sites (such as Shopify).
Watching Amazon's official video shows how Amazon FBA works, which is the most critical part of Amazon's e-commerce logistics service.
Process of Amazon FDA
1. Amazon FBA first trip: Amazon has about 100 FBA warehouses throughout the United States, some warehouses even cover more than 10 hectares, you tell Amazon what products you will send, Amazon will also tell you which warehouse to send the goods to
2. Amazon will classify your products into the warehouse: once Amazon receives your products, he will classify them and add them to your inventory, so as to ensure that your products are safely stored in the FBA warehouse, occasionally In case of damage to the goods during the storage process, Amazon will compensate in full
3. Consumers buy your products: Amazon will automatically complete the entire transaction process, they receive payment on your behalf, and update your inventory information
4. Amazon picks goods from the FBA warehouse: Amazon will pick your goods from the shelves, pack them in a box, and send the goods to the buyer on your behalf
5. Amazon delivery: deliver your goods to the buyer in the shortest time
6. Amazon handles after-sales service: when the buyer receives the product, Amazon will track the buyer to ensure that they are satisfied with the delivery process, they will also handle all the return and exchange process and answer the buyer’s questions
7. You receive the profit of the sale: after about two weeks, Amazon will deduct the sales amount of the platform and the FBA service fee, and deposit the remaining profit directly into your bank account
Benefit of Amazon FDA
Member icon
FBA merchants can automatically access Amazon's member customers. Generally speaking, the consumption level of members on Amazon is often higher than other consumers. Third-party sellers may consider FBA as an option to obtain a membership logo and attract specific groups of people on Amazon. The Amazon membership logo also provides an advantage for FBA sellers to win a gold shopping cart; the area on the product details page allows shoppers to add products to the shopping cart, and if multiple sellers provide the same product, Amazon is more inclined to have the Prime logo Sellers and other factors such as inventory, price, reviews and other factors.
Credibility
Consumers may trust products shipped from Amazon more. When a customer sees a product provided by Amazon for transportation, they know that the product will be shipped soon. In addition, consumers are confident that the product will be safely delivered in accordance with Amazon's A to Z Guarantee protection policy.
No Limit
If sellers believe they can sell inventory quickly, they can send a large number of products to the Amazon logistics center so that they can be shipped to buyers in a timely manner when needed, which also means they will be able to reduce concerns about transportation and distribution. Pay more attention to the actual sales of goods. In addition, Amazon does not limit how much inventory sellers place in their logistics centers. If the seller has inventory in Amazon's warehouse, there is no upper limit on the sales of the goods.
Global transportation convenience
Amazon has established many distribution centers internationally, which means that sales at any Amazon site will help your products to be sold internationally. For example: to sell in 5 EU countries, it is much simpler to use FBA services, and sellers can choose according to their sales methods and locations. Sellers using FBA in any European market can also use the same seller account to sell on another European site on Amazon. At the same time, Amazon also provides customer support in local languages, reducing translation time and making global shipping easier.
Use FBA for multi-channel sales
The Amazon Multi-Channel Fulfilment (MCF) service allows sellers to process orders from other channels through the Amazon FBA service and use the Amazon Logistics Center to provide transportation services. Amazon will store your inventory in a logistics center. When the product gets an order on your own website or another e-commerce marketplace, Amazon will package and ship your product to your customers. In the final analysis, this means that you can fully integrate your electronic business with Amazon, so you can guarantee all your sales in one place.
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